Inbound Marketing is a new way of doing things. It’s a change in mindset and tactics, and it’s a great equalizer for businesses that can’t compete against the seven-figure budgets of the big guys.
Traditionally businesses grew through targeted outbound sales tactics. Cold calling, in-person meetings, and referrals drove service businesses and helped increased sales. It was arduous, time consuming work, but if you were good at it, you could make a difference in the bottom line of your company.