Businesses looking to increase their online sales can benefit from having a firm understanding of what a landing page is, and some of the best strategies for using them.
A landing page can be on your main site or stand alone, and is designed to convert traffic into leads. They can be used in a PPC campaign, or as part of other marketing efforts in to bring people into your sales funnel.
The content can be written by a professional landing page copywriter, or in some cases written by the business itself. There are a few factors that make a landing page different than standard pages on your website.