Website redesigns are a huge risk. You can throw away years of incremental gains in UX and site performance—unless you have a battle-tested process.
But what does that process look like? And how do you know if your team—or the one you’ve hired—is focusing on the most important things? Many areas yield minor improvements, but to make a real difference, and protect past progress, you need a repeatable, evidence-based approach.
I’m going to walk you step-by-step through our company’s UX research process for site redesigns—the role of each aspect, how long each should take, and what, generally, each entails.