When was the last time you audited your website? This year? Two years ago? Maybe even four years ago?
If you answered two or more years ago, you should consider planning an audit soon. When you conduct a website audit, you can re-optimize elements of your site to increase your traffic and subsequently, your leads.
So, what should you look for when doing an audit? Most include technical components, but you should also focus on the performance of your design and content. Use this guide to perform your audit and begin making improvements to your website.