User experience (UX) is an often overlooked aspect of web design. In fact, when talking to people who work in similar industries, it’s apparent that people aren’t at all sure what UX entails. Many believe that UX is merely just the end user having a simple and non-confusing experience while navigating throughout the site.
Although having a clear path to travel through a website is certainly part of UX, it’s also very important to understand the sales process, potential customers’ personas, and current pain points of the business website.
From a business and marketing perspective, UX in web design is largely a discovery and implementation process covering sales funnels, information architecture, and an enjoyable and relevant experience for end users. UX not only encompasses upfront research on business and sales, but it also goes through an intensive sitemap and wire framing layout process. Wire framing can be likened to a blueprint for how a website should be laid out.