In today’s customer-centric world, the manner of communication has drastically changed from the perspective of ‘me’ to ‘you’. The target audience is at the centre of it. Customer Experience (CX) is integral than ever before.
Nowadays any business is a digital business, whether it is using digital solutions for managing its employees, providing better service for its clients, or gaining a competitive advantage in the market. User Experience (UX) of all these solutions play a crucial role in the customer journey and overall business success. That’s why global giants like Google, Airbnb, and Amazon have already integrated User Experience into the core of their business processes. So, let’s discover the philosophy of UX and the influence it has on the customer’s overall satisfaction with the product and the company.