Almost 60 percent of marketers who have used social media for over three years say it has boosted their sales. Marketers invest about 4-6 hours on social media weekly, and although generating leads and determining return on investment (ROI) can be challenging, there is no doubt that social media can play a valuable role in any successful marketing campaign.
Advertising and marketing activities should reflect the organizational objectives of a business. Even the best social media presence and content marketing efforts are meaningless if your website, landing pages and sales team don’t close sales. When you tailor your use of social media and content marketing to your business objectives, you’ll get maximum impact at the lowest possible price. An easy way to do this is to include useful “how-to” information in the materials you mail to customers.