Give Your Twitter Marketing A Boost with These 4 Tools Today I have some resources to help you get your Twitter marketing strategy back on track. Here’s four links with tips and tricks to kick start your Monday. Generating leads and sales through social media is most effective when you take advantage of staying active [...]
Good data makes a successful marketing initiative As a data minded, marketing professional I’ve come across a very important marketing principle in my travels across the B2B and B2C marketing universe. That principle is the proper tagging and segmentation of marketing data. Every successful marketer knows that good data makes a successful marketing initiative. The [...]
Your checkout page is where potential customers become paying customers Making it as easy as possible for your customers to pay you for your goods or services is essential if you want to boost your business’s conversions and sales. This is why you should put a lot of attention into your checkout page. It’s your [...]
Your website is the most important marketing tool you have! Your website is the hub of your inbound marketing strategy and it's the number one thing your prospects want to explore before making a purchase. Now that most businesses understand the value of inbound marketing, business websites overall are getting better. They're faster, sleeker, mobile-friendly, [...]
8 Reasons Why People Leave Your Website Creating a website or blog for your business can be a huge project. Once you’ve got everything up and running, discovering that you have a high bounce rate can be disheartening. Visitors leave your site for many reasons, not all of which are under your control. As you [...]
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