We’re not here to tell you that 2018 is the year of mobile. We’re sure you’ve probably heard something to that effect many, many times before. What we will say is that mobile is already here and has been for quite some time. There are certain mobile tactics and strategies that all brands in the digital space should certainly be aligned on investing in, and others that are key considerations for those hoping to get out ahead of the curve. Read on to hear our thoughts on the state of mobile marketing in 2018.