In the years before eCommerce, mobile devices and the Internet, the workshop or the shop or the office was the hub of our businesses. With the rise of the internet times are changing.
Even if your business structure is still based on that workshop, store or office, the hub has shifted. Now, in all successful businesses, the hub is online, the hub is your website. With studies suggesting that between 81-86% of shoppers conduct online research before buying (regardless on where the end purchase is made) a website is the virtual front door to your business. If you want to be found, you need to be online. To be successful, you need a hub for your online business practices and presence.