The world of social media marketing has changed drastically over the last couple of years, and it will continue to change. This makes staying ahead of the digital curve a critical factor in the success of businesses around the world. Understanding how to take advantage of new features social media platforms continually roll out is key and to do that, marketers have to be perpetually looking forward.
So what’s next in the world of social media marketing? For those looking to get the most out of their campaign, marketers will need to channel their efforts into live video, engaging influencers, and creating buzzworthy content. Let’s examine each one individually.