If you’ve ever worked in retail, you’ve probably heard some form of the phrase “The customer’s always right.” Despite any problems this philosophy may have caused you as a cashier, it’s popular because it makes sense.
Businesses, of course, revolve around the customers. Without them, the company wouldn’t exist, so it’s important to give them what they need to have a positive experience.
User experience design, or UX design as it’s often called, takes that basic idea and applies it to the digital world. Like that old retail adage, though, the concept of UX design often spurs uncertainty about what it really means and how best to implement it. Let’s clear up that confusion.