Have you looked at Twitter Analytics? Assuming you don’t use any other analytics tools for Twitter, you’ll find some very useful information. Recently Twitter rolled out their native analytics platform for all users and now you can get some quality data about your tweets directly from Twitter. By the end of Twitter Analytics: A Beginner’s Guide crash course you […]
Follower count is an important metric for measuring the performance of growing audience on Twitter, but too often it’s the only audience metrics that marketers focus on. With each new follower gained, the characteristics of your audience change. Over time, substantial follower growth can result in very different type of audience. Measuring change in follower […]
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