Follow along with this guide to pick the best social media platform for your business.Facebook When discussing social media platforms, there is no one bigger than Facebook. Founded in 2004, Facebook has more than 2 billion monthly active users and actually owns one of the other networks on this list, Instagram. What started as a [...]
Why you shouldn't build your entire business on social media There’s something that social media platforms like Instagram, Facebook, and Twitter can’t compete with at the same level as blogging – SEO, or search engine optimization. Most service-based business owners are not harnessing the power of SEO by using their website to publish strategic blog [...]
Social media marketing can be incredibly valuable to brands, letting you personally connect with customers. Are your social media marketing (SMM) efforts paying off, or missing the mark? If your metrics are painting a picture of the former, you might be making a few of these common mistakes. Read on for some things to avoid, [...]
3 Questions To Ask To Identify The Best Social Media Channels for Your Digital Marketing Strategy Social media is increasingly seen as the digital marketing strategy of choice for small and large businesses, alike. According to the 2015 Social Media Marketing Industry Report, 92 percent of marketers believe social media is important to their business. [...]
Social Media Channels Explained and How-To Using Different Platforms Each social media channel caters to a different type of user. In order to find success with your social media strategy, it’s important to have a clear understanding of how users communicate on each platform. To explain, the content you are tweeting on Twitter should NOT be [...]
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