Social Media Channels Explained Each social media channel caters to a different type of user. In order to find success with your social media strategy, it’s important to have a clear understanding of how users communicate on each platform. To explain, the content you are tweeting on Twitter should NOT be copy and pasted into Facebook. […]
Have you looked at Twitter Analytics? Assuming you don’t use any other analytics tools for Twitter, you’ll find some very useful information. Recently Twitter rolled out their native analytics platform for all users and now you can get some quality data about your tweets directly from Twitter. By the end of Twitter Analytics: A Beginner’s Guide crash course you […]
First – the facts! Want to rank better in search engines and get more people to choose you over your competitors? We reveal a tick-list of 10 easy tasks that can help your estate agency achieve success online! Did you know that 51% of people read general home information first? That’s right, they don’t just […]
Follower count is an important metric for measuring the performance of growing audience on Twitter, but too often it’s the only audience metrics that marketers focus on. With each new follower gained, the characteristics of your audience change. Over time, substantial follower growth can result in very different type of audience. Measuring change in follower […]
4 Ways To Improve Your Integrated Marketing Communication Plan w/Social Media Before you start communicating with the world about your business, it’s essential that you have a plan. This blueprint, called an integrated marketing communication (IMC) plan, needs to outline the different ways an organization will communicate about itself, products, or services. It’s an effective […]
Ask most social media experts, and they’ll tell you that to be successful on Twitter, tweeting needs to become part of your daily routine. Shower, brew a pot of coffee, Tweet. Meet with clients, check email, Tweet. Sure, there are no hard-and-fast rules that dictate how often or when you should take to the Twittersphere. […]
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