How Web Accessibility Best Practices Can Improve Website SEO
An accessible website means that your web page content and back-end design make it easy for anyone or anything (including Google search bots and assistive technologies) to crawl and understand the site. …
Why Isn’t My Website Ranking?
If you aren’t ranking yet, you may need to give it a little more time or you may need to make some serious SEO improvements. …
Website Analysis Tools
1. Google Analytics It is fast, easy to use and provides some really great data to help you improve your website performance. Google Analytics is a traditional web analytics tool providing quantitative user and customer data across devices and platforms. Key features & what it’s good …
Website Content Strategy
Having content that is relevant, engaging and compelling is key to keeping visitors on your website starts with a strategy. It’s always been about getting qualified visitors to your website is like the holy grail of online marketing. And once they are there you want …
Difference Between Direct and Organic Search Traffic
Gain insight from your web traffic – Organic and Direct Sources For a long time, digital marketers summed up the properties of direct and organic traffic pretty similarly and simply. To most, organic traffic consists of visits from search engines, while direct traffic is made …
Why You Should Invest in Inbound Marketing
Virtually every sales and marketing professional is familiar with the proven sales process concept of “the funnel.” At its very basic construct, the funnel is simply a visual tool into which sales prospects are “poured” to begin the journey from prospect to customer. Along the …
Website Accessibility Known as 508 Compliance
Strict governance around your website management is recommended to make sure your 508 compliance doesn’t get invalidated. Something simple like an alt tag would negate your 508 compliance. Even if your organization isn’t a federal agency, it doesn’t mean you’re completely safe. Some sites may …
Website Optimization Strategies
A website that’s optimized for both Google and your users will help drive traffic, create higher conversion rates, and increase sales. …
What to expect from SEO
What are you expecting from SEO in 2021, and are you going to be adopting any new SEO strategies? …
Optimize Success by Balancing Inbound and Outbound Marketing
Successfully guiding prospects throughout their buying journeys all the way from the initial attraction to loyal customer requires a healthy mix of both inbound and outbound tactics. …
Local SEO Content Tips
Local SEO refers to all the different ways you can optimize your site for people searching in a geographically defined region. One of the most important components of local SEO is copywriting, which essentially comprises all the written content you put on your site – …
How-To Conduct a Simple Website Audit to Improve Your SEO
A content audit will help you figure out what resonates with your website visitors, and this insight can provide you with ideas for supporting, and preferably evergreen, content. You have pages that get minimal clicks, an audit will give you the chance to eliminate stale …
Most Important SEO Trends to Boost Your Traffic
At the start of every year, an influx of new tips and tricks for search engine optimization fill digital marketing feeds with predictions for the coming months. Over the last few years, Google has recently rolled out a number of updates that will continue to …
Optimizing Your Website to Increase Profitability
Whether you are optimizing existing pages or creating new ones, there are certain fundamental rules to be followed to get better results. …
Website Audit Checklist
Perform your audit and begin making improvements to your website. When was the last time you audited your website? This year? Two years ago? Maybe even four years ago? If you answered two or more years ago, you should consider planning an audit soon. When …
What is Conversion Rate Optimization (CRO)?
Conversion rate optimization (CRO) is the process of increasing the number of website visitors who take action. Conversion rate optimization is performed with a combination of website analytics and user feedback. …
How-To Increase Your SEO Traffic Generation
While some segments of search engine optimization require tactical skills, like implementing schema markup or improving page speed, your content creation shouldn’t look like it’s written for robots. …
5 Reasons Why You Should Hire a SEO Expert
Unless you’re an expert with years of experience under your belt, you should never see the need for SEO services as a DIY project. Hiring an effective SEO professional can help you get that coveted spot on Google’s first page. …
Why Your Business Needs Organic Search Traffic
With the scope of SEO rapidly changing, competition becoming more fierce, and some even saying that SEO is dead, many brands and businesses are changing the way they market their businesses online. …