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How-To Conduct a Simple Website Audit to Improve Your SEO

April 29, 2018 by in category Online Marketing, Search Engine Optimization, Website Maintenance tagged as ,
How-To Conduct a Website Audit to Improve Your SEO

Why you should conduct a website audit Managing a website is a bit like owning a house. It might look lovely on the outside, but it needs regular upkeep and maintenance for it to stay in tip-top condition. That’s why you should conduct a website audit. It’s a chance to take an inventory of everything [...]

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SEO Checklist

April 13, 2018 by in category Search Engine Optimization tagged as ,
search-engine-optimization-checklist

Search Engine Optimization Checklist#1. Review website’s navigation and site structure. Focus on pleasing the visitors and the search engines. Practical navigation links and URLs will make the journey throughout your website easy for both the visitor and the search engine crawlers. #2. Review and improve page content. Make sure your page content is focused on [...]

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SEO Basics for B2C Companies

March 11, 2018 by in category Online Marketing, Search Engine Optimization tagged as ,
SEO Basics for B2C Companies

Knowledge of search engine optimization basics is necessary to gain more online traffic The Content Marketing Institute found that 86% of B2C marketers are using content marketing to draw traffic. To make content marketing successful, knowledge of search engine optimization basics is necessary to use business sites effectively. In B2C marketing, the individual customer is [...]

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The Difference Between Direct and Organic Search Traffic Sources

February 22, 2018 by in category Inbound Marketing, Search Engine Optimization tagged as ,
Difference Between Direct and Organic Search Traffic Sources

Gain insight from your web traffic - Organic and Direct Sources For a long time, digital marketers summed up the properties of direct and organic traffic pretty similarly and simply. To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company URL into [...]

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Difference Between SEO and SEM

February 19, 2018 by in category Online Marketing, Search Engine Optimization tagged as ,
Difference_Between_SEO_and_SEM

What’s The Difference Between SEO and SEM? Does It Matter? It’s all in the details. The difference between SEO and SEM can be boiled down to paid vs organic or ads vs optimization. That’s simplifying it a bit too much though. At one point in our great and varied history of search engines, SEM was [...]

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