Site Optimization vs. Traffic Optimization Just a few years ago, internet marketing was focused on how to get more traffic to your website. If you had a conversion rate of 2% and 10,000 visitors a month, you’d end up with 200 conversions. But, if you doubled that traffic, you’d end up with 400 conversions. The [...]
SEO or PPC & The Best Value Every business owner deciding to start an online marketing strategy are faced with one monumental question, Search Engine Optimization (SEO) or Pay-Per-Click (PPC)? The answer is not as simple. Depending on your business, what conversion you are aiming to get and the competitiveness of your industry, you will [...]
Search Engine Optimization Checklist#1. Review website’s navigation and site structure. Focus on pleasing the visitors and the search engines. Practical navigation links and URLs will make the journey throughout your website easy for both the visitor and the search engine crawlers. #2. Review and improve page content. Make sure your page content is focused on [...]
Search Engine Optimization: SEO – Back To BasicsSearch Engine Optimization is all about your website being seen at the top of search engines for your chosen keywords. Don’t be scared by the acronym SEO, it just allows sites like Google to read your website and rate you in terms of how relevant you are to [...]
What You Need to Know When someone pulls out their smartphone to search for a local business—whether they’re sitting at home on the couch or walking down the street, plotting the next phase of their errand-running—you want them to find your business. That’s why you have invested in a good mobile website. It’s why you [...]
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