What is So(Social) Lo(Local) Mo(Mobile) and Why is it important to Marketers?
Marketers who approach today’s SoMoLo consumer with a new mindset are delving into exciting territory with plenty of opportunity. …
Business Website is the Hub for Online Presence
Most people today who want to find your business or to learn about your business and their products and/or services, look to your business website first. …
What is Conversion Rate Optimization (CRO)?
Conversion rate optimization (CRO) is the process of increasing the number of website visitors who take action. Conversion rate optimization is performed with a combination of website analytics and user feedback. …
7 Steps to Engage Your Company’s Audience On Social Media
To get more engagement on your social posts and attract more interest, ensure your company is doing these seven things. Social media is not like traditional marketing where you’re directly sending marketing messages to your customers. You can do that of course, but certainly not …
How-to Generate Content Ideas Using Analytics
Most marketers use their web analytics to determine the quality of their content and how their users behave on their site. But not many of them use it for planning their content. …
