Website Content Strategy
Having content that is relevant, engaging and compelling is key to keeping visitors on your website starts with a strategy. It’s always been about getting qualified visitors to your website is like the holy grail of online marketing. And once they are there you want …
SEO or PPC – Which Provides Better Value?
While SEO is cheaper in the long-term, it does take some time to start seeing great results. If you’re looking to see results straight away, invest in a PPC strategy while you are building up your SEO strategy. …
Leveraging Digital Marketing for Customer-Focused Insights
Most companies conduct various types of research to understand the needs of the market. These may include primary research, 3rd party research, brand wave studies, voice of the customer, and online surveys. …
Why You Should Invest in Inbound Marketing
Virtually every sales and marketing professional is familiar with the proven sales process concept of “the funnel.” At its very basic construct, the funnel is simply a visual tool into which sales prospects are “poured” to begin the journey from prospect to customer. Along the …
Lead Conversion Tips to Increase Sales
Below are seven conversion optimization tips you can implement to increase sales from inbound lead calls: 1. Create great landing pages Use call tracking software to get the data you need to tweak your landing pages for better conversions. For example, implement call tracking numbers …
