Tag: Online Marketing

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The Importance of Online Marketing for Home Builders Eastern Iowa

December 28, 2017 by in category Industry Solutions, Online Marketing tagged as ,

The housing market in Iowa is hotter than ever—which also means it’s more competitive. For home builders, that means taking every opportunity to find new clients where they live (forgive the pun). And, according to data from the National Realtor Association, that’s online; close to 90% of home searches begin on the Internet. Unfortunately, most [...]

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Inbound Marketing vs. Outbound Marketing

December 24, 2017 by in category Inbound Marketing, Online Marketing tagged as

Inbound vs. Outbound: Why is inbound marketing better than outbound marketing? As CEO of a digital marketing agency and inbound marketing convert, I’m always talking about the differences between inbound marketing vs. outbound marketing, or, more to the point, “Why inbound marketing is better than outbound marketing?” In case you can’t tell from the header graphic, I’m [...]

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5 Strategies Toward a Better 2018 Communications Plan

December 23, 2017 by in category Business, Online Marketing tagged as

Thinking About Your 2018 Communication Plan Ready or not, the fourth quarter is coming and it’s time to plan your 2018 communications strategy. In 2017, we continued to see the evolution and influence of technology―more brands are partnering with digital influencers and marketing and communications functions continue to merge and overlap in key areas. In [...]

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4 Important Steps for Localized Marketing

December 20, 2017 by in category Digital Marketing, Online Marketing tagged as ,

Tactical Steps for Localized Marketing Making a local connection can be a good way to capture your audience’s attention. But, how do you effectively adapt your content to local buyers and markets? Below are some tactical steps for localized marketing. 1. Segment customer groups into personas based on available demographic data and serve different content [...]

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Strategies to Build an Online Reputation

December 14, 2017 by in category Digital Marketing, Online Marketing tagged as

Let’s face it: people make their buying decisions based on what they find about you online. This is exactly why you need to focus on what shows up in SERP when they type your business’ name in the search box and press enter. And, this process of controlling your search results is called online reputation [...]

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