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What is So(Social) Lo(Local) Mo(Mobile) and Why is it important to Marketers?

January 31, 2018 by in category Digital Marketing, Online Marketing tagged as
What is Social Local Mobile SO LO MO and Why is it important to Marketers

SoLoMo - A comprehensive marketing solution for local businessesSoMoLo is an acronym for Social+Mobile+Local marketing and it is an increasingly common term referring to a new marketing approach. You may have read plenty about each of the individual elements; if so, you’re likely to be asking questions like: Isn’t this just semantics? What’s so different? [...]

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10 Practical Tips For Using Geo-Location To Reach Your Target Audience

January 10, 2018 by in category Digital Marketing tagged as ,
10 Practical Tips For Using Geo Location To Reach Your Target Audience

Learn How to Use Geo-Location To Reach Your Target Audience Jeans company True Religion needed to promote events and new products at its retail stores. Using geo-targeted emails focused on areas in which the brand had a high concentration of stores, True Religion was able to serve up dynamic emails unique to each audience to drive [...]

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The Importance of Online Marketing for Home Builders Eastern Iowa

December 28, 2017 by in category Industry Solutions, Online Marketing tagged as ,
The-Importance-of-Online-Marketing-for-Home-Builders-Eastern-Iowa

The housing market in Iowa is hotter than ever—which also means it’s more competitive. For home builders, that means taking every opportunity to find new clients where they live (forgive the pun). And, according to data from the National Realtor Association, that’s online; close to 90% of home searches begin on the Internet. Unfortunately, most [...]

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Inbound Marketing vs. Outbound Marketing

December 24, 2017 by in category Inbound Marketing, Online Marketing tagged as

Inbound vs. Outbound: Why is inbound marketing better than outbound marketing? As CEO of a digital marketing agency and inbound marketing convert, I’m always talking about the differences between inbound marketing vs. outbound marketing, or, more to the point, “Why inbound marketing is better than outbound marketing?” In case you can’t tell from the header graphic, I’m [...]

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5 Strategies Toward a Better 2018 Communications Plan

December 23, 2017 by in category Business, Online Marketing tagged as
UX-and-Agile-Website-Development-A-Practical-Guide

Thinking About Your 2018 Communication Plan Ready or not, the fourth quarter is coming and it’s time to plan your 2018 communications strategy. In 2017, we continued to see the evolution and influence of technology―more brands are partnering with digital influencers and marketing and communications functions continue to merge and overlap in key areas. In [...]

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