Reasons Why You Should Localize Your Online Business Localization is a wide and specialized process that not only means translating your web content, but also customizing it according to various targets’ familiarity. This process entails activities of adapting your website into, not only different languages but also a variety of cultural contexts. It addresses language, [...]
Optimize Success by Balancing Inbound and Outbound Marketing Are you an “innie” or an “outie”? Are you a “puller” or a “pusher”? No, we’re not talking about your bellybutton type, nor your door opening preferences. We’re wondering if you’re more of an inbound marketer or an outbound marketer. Inbound marketing is about attracting and enticing [...]
Why It's No Longer Just Trend & What to Do About It What do water, air, and mobile technology have in common? They’re all integral components of being alive. Or, at least that’s what findings from one study would suggest, with 85% of respondents describing their mobile devices as being a central aspect of their [...]
Why Online Reviews Matter More than You Think Business owners often wonder if online reviews about their business or product really matter. Well, the short answer is they do, and for a good number of reasons. But this isn’t something new. For centuries, people have used word-of-mouth to recommend good suppliers or complain about poor [...]
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