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How to Choose the Right Social Media Platform for Your Business

December 20, 2018 by in category Online Marketing, Social Media Marketing tagged as , ,

Learn what social network has the best community for your business For SMEs and startup businesses, social media is key to building a local network, growing brand awareness and developing an all important engagement with potential customers. Whilst this may be a ‘truth universally acknowledged’ however, many businesses struggle to get their social media campaigns [...]

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Optimize Success by Balancing Inbound and Outbound Marketing

November 2, 2018 by in category Business, Digital Marketing tagged as ,

Optimize Success by Balancing Inbound and Outbound Marketing Are you an “innie” or an “outie”? Are you a “puller” or a “pusher”? No, we’re not talking about your bellybutton type, nor your door opening preferences. We’re wondering if you’re more of an inbound marketer or an outbound marketer. Inbound marketing is about attracting and enticing [...]

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Analytics 101 – Setting Up Proper Goals in Google Analytics

August 19, 2018 by in category Online Marketing, Search Engine Optimization tagged as

To make sure your business is on the right track toward growth It’s important to set goals – but perhaps what’s even more important is making sure you have systems in place that will help you track your progress toward achieving those goals. Thanks to Google Analytics, it’s fairly easy to set and track goal [...]

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Geofencing Marketing

May 10, 2018 by in category Online Marketing tagged as

Many businesses have experience click-through rates on Geofencing campaigns that are as much as 70% higher than that of standard ads. Geofencing marketing is location-based ads where a user’s location is recorded via the internet, and advertisements are only shown to people in a specific location target. Marketing professionals use geofencing to pinpoint specific advertisements [...]

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How-To Keep Your Target Market Research Relevant

April 28, 2018 by in category Digital Marketing, Online Marketing tagged as

Using these key methods you'll succeed! You’ve done your target market research homework and have created an ideal customer profile. But just how long does this stay relevant to your niche? Conditions and technology are always changing, which makes research an ongoing process. If your brand message doesn’t keep up, it can become out of [...]

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