Brick-and-Mortar is Dying Out A major brick-and-mortar retail store closed recently in the town where I live. The problem for those of us who live here or in the surrounding area is that it was one of the few stores like it for over a hundred miles. If I want to buy any of the [...]
Reasons Why You Should Localize Your Online Business Localization is a wide and specialized process that not only means translating your web content, but also customizing it according to various targets’ familiarity. This process entails activities of adapting your website into, not only different languages but also a variety of cultural contexts. It addresses language, [...]
Giving your Business a Social Media Audit Not active on social media? You are losing ground to competitors. But you already know that. While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Or, you will struggle [...]
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