We tell clients social media marketing is best explained as public relations and marketing all rolled into one. Social Media platforms allow you to have a two-way conversation about your business with clients and/or customers. These platforms and other online conversations include customer reviews, which can either help or hurt your business, especially when it comes to sites like Google, Facebook, and Yelp.
We like to think of an online review as a published comment card. However, the difference in doing it online is you now have a chance to respond back publicly. Comments and conversations about your business are going to happen online one way or another; it’s a matter of if you want to join in on the conversation. Responding to reviews online is just another vehicle to show how your company handles customer service.
We can help you manage your online reputation by social listening and monitoring. We set up monitoring of your brand online to find out if your company has been mentioned and give you the opportunity to be part of the conversation.