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Social Media Platform Audience and Shareable Content

June 20, 2017 by in category Social Media Marketing tagged as with 0 and 1
Home > Blog > Social Media Marketing > Social Media Platform Audience and Shareable Content

Who Uses Each Social Media Platform?

Warren Knight provides great insight into the number and type of active users on each platform on Social Media Examiner. He reports:

  • Facebook as having 1.86 billion active users
  • Twitter is at 319 million active users
  • Instagram has 600 million active users
  • LinkedIn is at 500 million active users

While there’s no dominant age group for users on Facebook, 22.5% of Twitter’s user base is between 25-34.

Some of the more interesting demographics come from Instagram’s user base. As Salman Aslam from Omnicore reports:

  • 80% of Instagram’s users are outside the U.S
  • More than half are women
  • 28% of all users are 18-29

The report also shares that out of LinkedIn’s 500 million users, 100 million of them are over the age of 50.

Based on these statistics, businesses who are looking to target millennials should create profiles on Twitter and Instagram, while companies who want to target users of all ages or specifically users over 35, should use Facebook.

Although LinkedIn is also a major social media platform, it’s a little different regarding calculating daily active users. LinkedIn targets industry professionals, such as businesses connecting with potential employees and vice versa. LinkedIn users are active on a more sporadic basis, meaning they use it most frequently when looking for jobs or for businesses, when they are looking to hire. If you’re in a B2B industry, you may want to focus more efforts on LinkedIn, however for most B2C companies, LinkedIn is a secondary platform following Facebook, Instagram and/or Twitter.

Social Media Marketing

Types of Social Media Shareable Content

Now that we have a better understanding of each social media platform’s user base, let’s talk about how to boost brand awareness. How do you do that? Through sharing customized content.

How can you use content to increase your brand awareness? Ask yourself, “What does your business specialize in? What keywords are the best fit for your company?” As you create content – from blog posts to social media updates and everything in between – keep these elements of your business in mind so everything you create reinforces your brand to readers and followers.

As Disha Dinesh explains, there are basic content types for optimum engagement:

  • Organic written
  • Emotional
  • Storytelling
  • Conversational
  • Real-time
  • Informational
  • Visual

Organic written content, or customized content, refers to content that is written by you specifically for your audience, which includes blog posts or original images with captions; these double as informational content if you also provide facts or statistics.

Emotional content means it makes the consumer feel something, like a funny meme or inspiring commercial.

Storytelling content is self-explanatory in that you tell a story, but the story has to have a point. For example, you could write about the hard work it took to start your business, or create an open conversation with your followers by asking a question; the most important thing is to make the post interactive!

Real-time posts are usually about celebrating holidays or remembering people on specific memorial days. Share an image to celebrate holidays to really boost brand awareness and SEO.

When sharing visual content, the most effective visuals are infographics, memes, gifs or other images in addition to video, which reigns supreme.

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