Based on these statistics, businesses who are looking to target millennials should create profiles on Twitter and Instagram, while companies who want to target users of all ages or specifically users over 35, should use Facebook.
Although LinkedIn is also a major social media platform, it’s a little different regarding calculating daily active users. LinkedIn targets industry professionals, such as businesses connecting with potential employees and vice versa. LinkedIn users are active on a more sporadic basis, meaning they use it most frequently when looking for jobs or for businesses, when they are looking to hire. If you’re in a B2B industry, you may want to focus more efforts on LinkedIn, however for most B2C companies, LinkedIn is a secondary platform following Facebook, Instagram and/or Twitter.