There are many social networks available today that provide a platform for connecting with your customer base and target audience. Big enterprises have the advantage of large marketing teams, which means they can be on as many platforms as makes sense.
A different team member (or even team) can focus on creating content for each specific platform, ensuring it’s unique, engaging and optimized for the social network it’s being posted on. After all, there are different sizing options that work better for different social networks, and there are even different timing options that work for different platforms.
However, small to mid-sized businesses don’t always have the luxury of hiring multiple social media managers. In fact, sometimes it’s a struggle to find the budget to hire even one marketer or one agency.
So, how do you take advantage of social media if you’re strapped for time? Focus on using just one platform to the best of your ability. Instead of spreading mediocre content around to multiple platforms and not being able to truly engage the community there, just pick one network to spend all of your available energy on.
How do you decide which network to focus on? Today’s post is going to be your go-to guide for picking the right social media site for you.