This checklist is designed to guide you through a day’s work in the life of a social media manager. Based on the Twitter social media platform, it has the purpose to help inspire and give insights to aspiring marketers. In addition, it is also meant to help current social media experts structure their workflow better. Yet, you might want to take only a few parts of it, rearrange it or create your own checklist. At the end of the day, social media marketers all have their own strategies and workflow and what works for some, often doesn’t work for others.
The checklist consists of three parts. The first part is focused on the actions you need to take each day to increase your engagement rates and followers. These tips are especially valuable for any new and growing brands.
The second part is built around the content you need to post itself, while the third part is all about reviewing the data, drawing the needed conclusions and adapting your SMM strategy. Without further adieu, here’s the Twitter SMM To-Do checklist for marketers.