According to Hubspot, 70% of B2C companies have acquired a new customer through Facebook and 43% of US marketers have found a new customer from LinkedIn. YouTube videos are no longer just for laughs, and even Google+ is working its way into the marketing strategies of socially conscious firms.
Building your social media presence can be an effective way to engage current and potential customers, and even build your website’s search engine optimization… But where do you start? How can social media channels help your business? What social media websites are most appropriate for your type of business? What the heck is “tweeting”, anyway?