Every business owner deciding to start an online marketing strategy are faced with one monumental question, Search Engine Optimization (SEO) or Pay-Per-Click (PPC)? The answer is not as simple. Depending on your business, what conversion you are aiming to get and the competitiveness of your industry, you will benefit from each strategy differently.
In most situations to get the best results, it’s important to have a strong SEO strategy which is complimented by a PPC campaign. Unfortunately, due to the high costs, this just isn’t a viable option for many smaller businesses. To help differentiate between each strategy, I have split them up to explain how you can benefit from them individually.