How Responsive Website Design Can Increase Sales

December 13, 2016 by in category Web Design tagged as , with 0 and 3
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In today’s competitive marketplace, a crucial element of success is the use of leading-edge website technology and design. One of the key trends on the rise in websites right now is responsive website design (RWD).  Stated simply, if your website doesn’t have responsive web design, your business is likely under performing.

What is a Responsive Website Design?

You’ve likely already encountered responsive websites while surfing online. These are the sites that quickly and automatically adapt to the screen size of your device. Responsive web design ensures that your website content displays correctly and uniformly on a variety of devices, platforms and screen sizes, without the need to create multiple websites. Special coding techniques are utilized that make a web page automatically adjust to the device or screen size for the best user experience possible.  The ability of your website to look appealing and remain user-friendly on any size screen is crucial, since so many consumers are now using mobile devices. Sites with responsive website design look great on laptops and desktops, but they also adapt seamlessly to the small screens of mobile devices, with no more frustrating zooming and scrolling needed.

responsive-website-design-iowa-leading-web-design

Mobile is on the Rise

Your website is a tool for both branding and generating sales. If your site doesn’t look good on a user’s device, their opinion of your brand can suffer. If browsing your site on a smartphone or tablet results in a frustrating experience, users are likely to click away altogether and find one of your competitors’ responsively-designed sites instead.

According to Survey Monkey there were more than 7 billion mobile subscriptions in 2015, with 3.2 billion people globally using the Internet. Also according to ITU, the UN’s telecommunication/ICT agency, Internet penetration also increased from 6.5 percent globally to 43% from 2000 to 2015.

eMarketer estimated that nearly 2.6 billion people — over 1/3 of consumers worldwide — will use Smartphones by 2018.

In the U.S., the Pew Research Center, in 2015, found 64% of adults owned a Smartphone. Smartphone ownership was especially high among younger Americans, as well as those with relatively high income and education levels.   KPCB’s Internet Trends similarly noted that 87% of American millennial’s said their phone never leaves their side.

Google estimates that 90% of users alternate between their various devices in order to accomplish an online goal such as making a purchase. Clearly, the businesses that provide the most seamless online experience across all platforms will be able to generate more engagement, more positive brand sentiment and ultimately more sales.

Browsing Habits Have Changed

Each month there are more than 100 billion searches on Google. In fact, in April 2015, Google began rewarding more responsive sites with higher search engine rankings.  In encouraging users to win “the shift to mobile,” Google further noted that in 2015 mobile searches surpassed desktop searches.

Google also found 75% of users prefer mobile-friendly sites, and half reported frustration or annoyance when encountering sites that weren’t designed with mobile in mind.

Responsive design results in a 15% increase in unique clicks among mobile users, according to a MailChimp study.  RWD extends to your email, too. For instance, 55% of email opens are now happening on mobile devices.

palmers-family-fun-responsive-website-design

RWD = Greater ROI

Mobile interactions have a growing impact on results, too. For instance, mobile users are twice as likely to share content than are desktop users.

According to Google, 74% of mobile users are more likely to revisit a site that works well on mobile. Additionally, 67% of mobile users were more likely to buy products or services from a mobile-friendly site.

Investing in a Responsive Website Design

Responsive web design takes the same basic design elements across all platforms, intuitively adapting them to the viewing environment. Fluid, proportion-based grids and flexible images ensure that your website will be optimized to deliver what your customers are looking for on any device.  Get a free responsive website design quote & get started on your new web project today!

Source(s):

  • MailChimp’s State of Email Report
  • ITU’s 2015 ICT statistics
  • How Isuzu UTE Australia Shifted Gears to Maximize Mobile Optimization
  • Google’s “What We Searched for 2015”
  • KPCB’s Internet Trends

Get Started Today!

Do you want to know more about ThePixel’s website design and development solutions to improve your company’s online presence? Please contact us or call (563) 543-6433, and we’ll work with you to build a successful website. We can’t wait to work with you on your next website design!

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