Google estimates that 90% of users alternate between their various devices in order to accomplish an online goal such as making a purchase. Clearly, the businesses that provide the most seamless online experience across all platforms will be able to generate more engagement, more positive brand sentiment and ultimately more sales.
In today’s competitive marketplace, a crucial element of success is the use of leading-edge website technology and design. One of the key trends on the rise in websites right now is responsive website design (RWD). Stated simply, if your website doesn’t have responsive web design, your business is likely under performing.