Localization is a wide and specialized process that not only means translating your web content, but also customizing it according to various targets’ familiarity. This process entails activities of adapting your website into, not only different languages but also a variety of cultural contexts. It addresses language, cultural preference of the content, overall design and images used. Research shows that a bigger potential market lies in the developing countries that have a variety of cultural preferences.
Localization and internationalization must be part of an online business that wishes to work globally. Localization can be achieved through the following ways: