There is a psychology to web design that is often overlooked. We still hear clients talking more about what web design they like and not enough about what works. Personal preference is fine. It will factor into the design of a website. Your personal preference, however, may not produce a design that moves your target audience to action.
The initial decisions made online are based on emotion and the subconscious. Users will make a judgment about your website before they read a word of text.
- Is this a safe website?
- Do the colors make them feel warm, excited, sad, amused?
- Does the website feel like the right place?
- Are the choices available clear and appropriate?
These factors are evaluated within microseconds. Let’s take a look at 3 of the subconscious design influencers: