It’s a tug-of-war between design principles and marketing results. Many brands find pop-ups still convert large volumes of traffic – but at what expense? To answer that question, let’s take a look at the pros and cons of using pop-ups on your website.
It’s funny how some marketing strategies stand the test of time. Despite breaking almost every user experience (UX) best practice, pop-ups remain one of the most popular methods of generating leads from online traffic.