We are all visual creatures and make purchasing decisions based on what we see. Your customers are no exception. When a potential customer researches your company online and compares your website to your competitors’ websites, they form an opinion about your company. If your website looks tired, amateurish and held together with duct tape, that is the exact impression potential customers will form about you and your company. That is why hiring a professional web design company is imperative for the success of your company.