Pay-per-click (PPC) marketing, also known as Search Engine Marketing, consists of the ads that are shown on the search results pages on Google and other search engines, as well as the “sponsored” ads shown on other websites. Advertisers typically pay only when an ad is clicked (and the user is taken to the advertiser’s web page), not when the ad is displayed.
PPC ads are targeted towards search terms used by prospective clients, such as “car accident lawyer” or “medical malpractice attorney.” Once a campaign is created, a firm’s ads are then shown in response to the search queries entered. Ads can be created for different searches, so that one ad for a firm will be displayed for “car accident lawyer” and another ad for the same firm will be displayed for “medical malpractice attorney.”
Our PPC specialists have been creating and managing PPC campaigns for nearly ten years, and have managed PPC spend involving tens of thousands of dollars.