Are you an “innie” or an “outie”? Are you a “puller” or a “pusher”?
No, we’re not talking about your bellybutton type, nor your door opening preferences. We’re wondering if you’re more of an inbound marketer or an outbound marketer.
Inbound marketing is about attracting and enticing the likeliest customers, luring them to come to you. That’s the pull. In the more traditional – outbound marketing – you’re proactively driving information to existing or prospective customers. That’s the push.
Both types of marketing offer distinct advantages, and both should have a role in your marketing program. Marketing programs that include both types – in a balanced approach – see better results because they give themselves the best opportunity for their prospects to hear their message, and ultimately buy their products.
Let’s take a look at both methods.