As automation begins to make some jobs more scarce others will crop up to serve the gig economy. Your ability to stand out and differentiate yourself from others may come down to one thing… Your reputation.
Reputation is a Currency
The fact is… Reputation has always been a currency.
In a sense, nothing has changed. But, on a global scale, everything has changed.
What determines reputation?
Who determines your reputation?
How do you repair a battered reputation?
Will there be reputation repair agencies in the future?
Some factors to consider when Thinking About Reputation:
Should I be trusted?
Do I behave well?
The Reputation Economy
In the not too distant future, your reputation may be the thing that defines you. Perhaps, a little like the Black Mirror episode “Nosedive” from Season 3, but hopefully not so easily manipulated and contrived. There are pros and cons if we are to be defined solely by our reputation. The pros are, as they always have been, that we are known for what we do and what we deliver. That we are trusted and that we do behave well.
Some of the challenges that impact a reputation economy include the fact that you may not be the proprietor of your reputation score. Think about the way social media represents and maintains our online social repetition. A similar set of tools will likely be tracking your reputation. Perhaps it will be some subset of the same tools we’re using today. These pros and cons may play out in the form of your reputation dashboard.
Ultimately reputation comes down to three things. And these three things are the basis for your reputation capital. It comes down to these three and how well you wield them, protect them, and promulgate them.
Tomorrow, just as today, your reputation precedes you. When you manage your reputation wisely you will stand out in your career.
Complete our request for proposal form and receive an email with a detailed proposal outlining your next web project, cost break down, design and development process. You may also call us at 563.543.6433 to speak to a website consultant, and see how we can help take your business to the next level.
Knowledge. Passion. Fused Together. At ThePixel, we’re experts at firing up brands with smart, creative, research-based communications ideas. We are a full-service agency offering brand development, creative development, web and interactive development, public relations, media services and research. Located in Cedar Rapids, IA we leverage technology with your business needs.