What do water, air, and mobile technology have in common? They’re all integral components of being alive. Or, at least that’s what findings from one study would suggest, with 85% of respondents describing their mobile devices as being a central aspect of their lives.
It’s startling to think that within each of our lifetimes, mobile technology has gone from being a mere twinkle in Silicon Valley’s eye to shaping not just how and when information is consumed, but also the frequency with which that consumption occurs. In the U.S. in 2016, people spent an average of 87 hours per month browsing on their smartphones, while laptop or desktop usage accounted for just 34 hours of their time per month.
Here are three tips for adjusting your marketing strategy for mobile…