10 Online Marketing Tips For Real Estate Agents

September 18, 2015 by in category Social Media Marketing tagged as , with 0 and 2
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First – the facts!

Want to rank better in search engines and get more people to choose you over your competitors? We reveal a tick-list of 10 easy tasks that can help your estate agency achieve success online!

Did you know that 51% of people read general home information first? That’s right, they don’t just go straight in for a property search. To encourage visitors to your site to stay longer, make sure you provide them with the answers they are looking for. There are so many questions to be answered, and it’s your job to ensure that your clients get everything they need from YOU, not another source. It is the online equivalent of a warm welcome and a friendly chat.

Did you know that on average, buyers search online for three weeks before even contacting an agent? Nearly 80% of people visited more than three estate agent websites before taking action on buying a property. This means that you have to make your website more informative, easier to use, and overall a better online experience than your competitors. A website that doesn’t work well, will have potential clients abandoning in no time!

Here’s how to do it:
1. Get your meta title tags right. It will help you rank better!
2. Optimise your meta description.
3. Do not duplicate your text.
4. If you remove a property, ensure the old page is redirected, or you could lose a visitor!
5. Do NOT use high-resolution images.
6. Use Alt text on your images.
7. Get onto Google plus and the social media sites.
8. Give your visitors the information they are looking for, they will be more likely to stay on your website and not go somewhere else!
9. Keep your site regularly updated with useful information. It keeps people coming back!
10. Answer all the FAQs you get asked in your on-page content. It saves time, and builds client confidence!

1. Get your meta title tags right.  It will help you rank better!

This is the title of the page & every page on your site has one. This is one of the most important SEO elements on your site so make sure it’s something your audience will search for.  Are people searching for “properties in Iowa” or “houses in Cedar Rapids”? Make sure you’re using this element as it’s the first thing people will see about you in Google.

  • This should be no more than 65 characters including spaces
  • You don’t need to mention your company name on every page
  • Be descriptive about the page
  • Each page needs to have a different title tag

2. Optimise your meta description.

This will improve click-through rate!Your meta description is the sentence people will see under the title in a Google search. Here’s your opportunity to sell the house in one sentence.  Make it count.  Your audience will see 10 different options on the Google results page.  If yours is the most attractive, you’ll drive more traffic to your site.

  • The meta description should be no more than 160 characters (including spaces)
  • Make the description sumptuous, make your clients want to click on it
  • Each meta description needs to be unique.  No copy and pasting here

3. Do not duplicate your text.

It can negatively affect your rankings!It may be faster to duplicate text from another property but it’s not going to help you with online searches.  In fact, Google may very well not show the duplicated versions.  This means that they’re invisible to your clients & no one wants that! Target the copy to your reader, give the client what they need to know.

4. If you remove a property, ensure the old page is redirected, or you could lose a visitor!

If you don’t redirect a page, it may turn up in a search and the people that click on it will get a “page not found” because it is an old link.  It’s better that they’re sent somewhere useful on your site, perhaps even to a property that’s similar to the removed one.  After all, it’s what they were looking for.

5. Do NOT use high-resolution images.

This slows down page load time!You’ll need to find the balance between what looks good and what loads fast.  Huge images will increase the loading time of your web page.  As your audience has a very short attention time, it’s important that your pages load as quickly as possible – but also look great! Also, with more and more people using mobile devices to search for properties, you may find that a larger image doesn’t load at all!

6. Use Alt text on your images.

This will add relevancy, and could improve rankings!A short, descriptive couple of words that explain what the image is all about should be used in Alt tags. This is an opportunity to get more words on a page and increase the relevancy of the page, which in turn can help online visibility.

social-media-cloud7. Get onto Google plus and the social media sites.

It makes appearing in local search results more likely! Along with creating a local business listing in Google places, getting to grips with Google+ and other social media platforms can make it easier for local people to find you, and of course build brand reputation.  You’ll find that a lot, if not all of your searches will be area specific.  If Google knows exactly where you are, you’re more likely to show up for the local searches.

8. Give your visitors the information they are looking for, they will be more likely to stay on your website and not go somewhere else!

Think about your audience, what considerations do they make when buying a house?  Talk about them and reach out using social media. Possible areas of interest include:

  • Local authorities
  • Local schools
  • Local businesses
  • Travel links
  • Pubs
  • Restaurants
  • Things to do

9. Keep your site regularly updated with useful information.  It keeps people coming back!

Don’t stop at just a few words about the local area or the intricacies of buying and selling a house, keep giving your clients interesting content to read. Make sure it is useful information rather than keyword stuffed nonsense.  React fast to breaking developments – maybe mortgage rates, local development plans etc. and talk about them on your own site.

10. Answer all the FAQs you get asked in your on-page content. It saves time, and builds client confidence!

The ‘unknown’ might put potential clients off – addressing common questions online shows that you are experts and cuts down time on the phone answering questions. Examples include:

  • What do I need to do to my property to rent it out?
  • What can I do with problem tenants?
  • Where can I get a tenancy agreement?
  • How much does buying a house cost?
  • How much mortgage can I get?
  • How much mortgage can I afford?

As you can see, these are just the basics but are very important for you to keep your clients happy and keep in front of your competition.  Love your website and it will love you back.

We’ve got lots more up our experienced sleeves to help you with – call, text or email ThePixel today & we can help you move your real estate brand or business in the right social media marketing direction.

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