Making it as easy as possible for your customers to pay you for your goods or services is essential if you want to boost your business’s conversions and sales.
This is why you should put a lot of attention into your checkout page. It’s your customer’s final stop of their customer journey. And, most importantly, it’s the place where they willingly share their credit card information and part with their hard-earned cash.
Simply put, your checkout page is where potential customers become paying customers.