Improve Manufacturing Website

May 18, 2017 by in category Web Design tagged as with 0 and 6
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How Manufacturers Can Improve Their Website

There are categories of industry websites that perpetually stand out for their design and functionality, such as like-minded digital agencies and media sites. They often have great graphics, easy navigability, and outstanding content. Similarly, there are some industries in which these features are few and far between. At the risk of sweeping generalizations, a casual observer will be hard pressed to find a large proportion of handsome, highly functional manufacturing websites. It’s even harder to fathom why.


Since the beginning of the new millennium, global manufacturing markets have brought innovation and competition in the manufacturing field to extraordinary levels. Knowing this, why haven’t more manufacturers made digital strategy and modern web design features a priority? This is not only crucial in acquiring new leads, but even in maintaining current clients.

It isn’t enough to just have a website which displays your products and lets customers know how to contact you. Websites serve to introduce customers and clients to your business. You have a website in order to build traffic, establish yourself as the leader in your field, and remain relevant. Many of the websites that we see in the manufacturing field fail to meet these standards, which is puzzling because if you are making something which is better than anything like it, why should you try to sell it on a substandard platform?

User Friendly

The purpose of most websites is to provide information to the visitor as efficiently and quickly as possible. They should be engaging to all visitors. Ideally, they should also anticipate all of the individual items of information that we will require, and how to combine them. They must then organize the site so that the requisite data is delivered promptly. This is navigability. If you find information swiftly and easily, the site is being optimized.

They should also be built in responsive design, which allows the visitor who found you via mobile devices to have as complete an experience traversing your website as someone on their desktop. Don’t lose business because of this very easily corrected problem.

Inventory Control & More

As a manufacturer, you know that the most important question that any potential client can ask is, ‘When can I have it?’ Providing a knowledgeable, informed answer is surely the key to business survival. Integrating an ERP system (Enterprise Resource Planning) will allow various players in your company to answer a multitude of questions and make better decisions faster. There are many different ERP modules and solutions, including mobile apps, for all sizes of businesses. An ERP can serve:

Website Content

What about content? You’ve heard that content is king on the Internet, and adding fresh content which establishes that you are a knowledge leader in your field is essential. Any worthwhile manufacturing site needs a content management system (CMS), which facilitates posting and managing the content. It should also be kept up to date, to show customers and other businesses that your company is alive and well. Having an easy, manageable way to do this can be the difference between new content being added weekly, and a site which adds nothing and appears to be extinct.

Search Engine Optimization (SEO)

Manufacturers like to think that their product is unique, and people will find them easily. In the days before globalization, this might have been true, Now, however, potential clients are using the World Wide Web. If a company can’t be found on the Internet, does it really exist? Implementing sound SEO techniques will make sure that your business will stand out in searches.

Security, Support & Maintenance

Manufacturers have patents, and patents call for security protocols. Nefarious predators are looking to access your records, steal your secrets, and ruin your business. Without keeping constantly updated on the latest changes and updates, companies can be ruined overnight. Website maintenance and partnering with a top-notch digital web agency gives manufacturers the time to run day-to-day business operations.

Manufacturing is one of the most vitally important building blocks in the structure of society. Manufacturing companies need modern websites if they are to retain that status.

Hire ThePixel to build your next website!

ThePixel is a full-service website design and development agency located in Cedar Rapids, IA specializes in website design, website development, content management system (CMS), social media marketing, mobile apps, managed cloud hosting, website maintenance and other online web services. Since 2008, ThePixel has worked with hundreds of businesses to design, develop and launch their ideal website. Hire ThePixel to build your next website!

Complete our request for proposal form and receive an email with a detailed proposal outlining your next web project, cost break down, design and development process. You may also call us at 563.543.6433 to speak to a website consultant, and see how we can help take your business to the next level.

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