How to Optimize Your Website for Local SEO

August 22, 2019 by in category Digital Marketing, Online Marketing, Search Engine Optimization tagged as , with 0 and 4
Home > Blog > Digital Marketing > How to Optimize Your Website for Local SEO

Discover key components to ensure your website is optimized locally

An astounding 46 percent of all Google searches are local. Is your website strategically optimized for local search? If not, you’ve come to the right place! If your organization operates in physical locations, it’s imperative to your marketing and SEO strategy that you continuously optimize and update your website for local SEO.

Claim Your Google My Business Page

A study from 2016 found that 56 percent of local retailers haven’t claimed their Google My Business listing, so doing this is your first step if you haven’t already done so. Once you’ve claimed your listing, it’s time to ensure that it is fully completed and optimized. The last step (and this will be ongoing) is to frequently check your business listing to make sure all information is accurate and up to date. Google allows anyone to suggest edits and make changes to your listing, so it’s super important to ensure your business information is always 100 percent accurate.

Optimize Your Local Online Presence

Add Schema Markup to Your Website

Schema markup helps Google match your business to local searchers. Although schema doesn’t directly impact rankings, it does help Google organize your data and it helps your data show up in relevant search results. The best part? You don’t have to be a developer or know code to implement schema markup! Here’s a great resource that will walk you through the steps of implementing schema markup for your local business. Place your schema markup wherever you describe your business on your website. If your organization has multiple locations, you’ll want to add schema markup to each city page.

Update NAP Citations on Your Website

NAP stands for name, address, and phone number, and it’s critical that this information matches up everywhere it appears on your website, as well as on the web in general.

Add Your Business to Local Directories

There are thousands of directories online for nearly every industry you could think of. Adding your business to relevant directories helps not only from an SEO standpoint (hello, backlinks!), but will also help ensure that wherever your searchers are searching for local businesses, you’ll be on the list! The key is to make sure that every single listing matches exactly what’s on your website and GMB (Google My Business). Tools like Yext make this super simple and efficient to do.

Local Business Listing

Get Reviews and Add Them to Your Website

We all know reviews are incredibly important and powerful marketing tools for every single business out there, and they also help with local SEO! A 2017 study found that GMB reviews were the second-most influential ranking factor for local businesses—meaning the more rave reviews you can get, the higher you’ll start to rank in search. Once you have a few solid reviews, add them to your website using aggregateRating schema.

Identify Local Search Terms and Create Local Content

At the end of the day, it all comes back to creating relevant, useful content. There are several ways to do keyword research, but make sure you’re doing your research on a local level. Once you’ve identified local search terms, start implementing those keywords into your content (blogs, infographics, videos—you name it!).

Although there are other things you can do to supplement your local SEO strategy, if you implement all of the above into your website, you’ll be well on your way to ranking locally in your desired locations. And always remember: SEO is a long-term game. Sometimes you’ll get quick wins, and other times, you’ll wonder why you’re not seeing immediate results. Just stay persistent, and I promise, it will pay off in the end.

Hire ThePixel to build your next website!

ThePixel is a full-service website design and development agency located in Cedar Rapids, IA specializes in website design, website development, content management system (CMS), social media marketing, mobile apps, managed cloud hosting, website maintenance and other online web services. Since 2008, ThePixel has worked with hundreds of businesses to design, develop and launch their ideal website. Hire ThePixel to build your next website!

Website Design Online Marketing Services

Complete our request for proposal form and receive an email with a detailed proposal outlining your next web project, cost break down, design and development process. You may also call us at 563.543.6433 to speak to a website consultant, and see how we can help take your business to the next level.

More blog posts on the same topic

How Often Should You Do an SEO Audit on Your Company Website?

November 5, 2019 0 1
SEO Audit on Your Website

Do you know how your search engine optimization (SEO) is doing? You might know that you do – or don’t – show up on page one for specific searches....

by ThePixel in category Inbound Marketing Search Engine Optimization Web Design tagged as Search Engine Optimization SEO
Read more

Common SEO Mistakes to Avoid in 2020

November 3, 2019 0 1
SEO Mistakes to Avoid

Keeping up to date with Search Engine Optimization (SEO) criteria is no simple task – especially if it’s not what you do for a living. Lots of businesses produce...

by ThePixel in category Search Engine Optimization Web Design tagged as Search Engine Optimization SEO
Read more

How Inbound Marketing Has Changed Local SEO

October 13, 2019 0 2
How Inbound Marketing Has Changed Local SEO

You want your business to get found when people are looking for it, or for the things you offer. Google has obviously become the juggernaut – it’s even a...

by ThePixel in category Digital Marketing Search Engine Optimization Web Design tagged as Search Engine Optimization SEO
Read more