This Saturday (Nov 25, 2018) is the annual day to think small, as in independent, locally owned, one-of-a-kind shops. Since 2010, the Saturday after Thanksgiving, and sandwiched in between Black Friday and Cyber Monday. It is dedicated to supporting small and local businesses across the country. Launched by American Express, the idea behind Small Business Saturday is to helps communities thrive. The day encourages people to support local businesses during one of the busiest shopping times of the year rather than visiting the mall or big box stores.