UX, which stands for user experience, is the overall experience a person has when using a website. Of course as a business, you want the people that visit your website to have an enjoyable time. Because if your website is enjoyable and easy to use, people will be more likely to buy from you. In fact, 79% of people who don’t like what they find on one site will leave and search for another site.
But good UX design is not created equal. A B2C company such as an eCommerce website will have a completely different UX design than a B2B company. But a lot of B2B companies forget that. B2B websites shouldn’t be copying the UX design of an eCommerce website, they should be creating a good user experience for their target audience — businesses.
So, how do you create a website that is enjoyable for B2B buyers and increases conversions? Here’s how to improve the UX of your B2B website.