For SMEs and startup businesses, social media is key to building a local network, growing brand awareness and developing an all important engagement with potential customers. Whilst this may be a ‘truth universally acknowledged’ however, many businesses struggle to get their social media campaigns off the ground. First, they have problems making a clear-cut decision to get started, and second, they fail to build enough momentum to maintain the journey.
The problem – nine times out of ten – comes down to the plethora of choice businesses face when considering their social media strategy. There’s no need to try and master all of them, all at once. In fact, such an endeavour would most probably be doomed to failure. Instead, it’s worth starting by considering: