Do you know how SEO works? While many site owners know that having a presence in search is important, most don’t know what it takes to increase search visibility. SEO has changed a lot over the years, but the basics and foundations of search have stayed relatively unchanged. It’s essential for all site owners to have a basic understanding of how SEO works to ensure that their site is optimized correctly.
Not all who claim to be experts in SEO are. In fact, a lot of the business we get is from site owners or companies that were unfortunately taken advantage of previously. But just because there are a few bad apples out there doesn’t mean the industry is corrupt. When done correctly, SEO can help website owners drive targeted visitors to their site who are looking to act.
Many have claimed over the years that SEO and search would soon be on their way out. But nothing could be further from the truth. Marketers see SEO as becoming more effective, with 82% reporting effectiveness is on the rise, and 42% of this group stating effectiveness is increasing significantly. (Source: MarketDive, 2016)
Search continues to be one of the top activities users do online. This means companies and site owners need to invest in SEO to increase the site’s organic visibility. While some will venture out and will optimize their website, most will hire out help. But just outsourcing your SEO without any understanding can lead to terrible results. Therefore, I firmly believe that all site owners should have a basic understanding of how search engines work and why SEO is important.