You want your business to get found when people are looking for it, or for the things you offer. Google has obviously become the juggernaut – it’s even a verb in conversation – and the sheer number of websites has affected SEO. Search engine optimization (SEO) has evolved tremendously since the days of Ask Jeeves, AOL portals, and Alta Vista.
This is especially true when you’re trying to optimize for local SEO, to get people to find your location along with your content.
Add to the mix the strategy of earning attention instead of adding more ads to the mix, called inbound marketing, and you have a recipe for confusion for many businesses.
But it doesn’t have to be intimidating.
In fact, inbound marketing has changed local SEO for the better in many cases. The more you earn attention and build trust, the better your local search results will be.
What do we mean?