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Home > Blog > Online Marketing > Essential SEO Toolbox

Top Digital SEO Tools for High Organic Ranking Results

There’s plenty of software out there, but these are the essentials in ThePixel’s SEO arsenal that have helped us increase our clients’ ranks and conversions over the years:

1. Google Analytics

We’ve mentioned Google Analytics a lot in this article so it goes without saying it’s a requirement for any SEO campaign. This free tool is powerful enough that it can already give you a complete picture of how your site is performing and what else you can improve on.

Apart from the metrics we discussed earlier, GA also comes with advanced techniques, including funnels, channel attributions, categorizing data into users and sessions, cross-device tracking, creating custom dimensions and metrics, segmenting your data, and so much more.

Google Analytics 101 Setting Up Goals

2. Google Search Console

I mentioned Google Search Console a couple of times in this article and for good reason as it’s an absolute essential when it comes to doing SEO. Unlike any other rank tracking tool out there, GSC is getting its data straight from Google so it is by far the most accurate and up to date.

Similar to GA, this free tool comes with powerful features that can help you optimize your visibility on the SERPs. Apart from indexing and checking how many of your pages are crawled per day, it can tell you which queries are bringing people to your site so you can improve your content. Google Search Console is also Google’s way of alerting you to on-site issues on your website and will tell you if you have any errors that need fixing, and optimize your pages for AMP, mobile use, and rich results.

3. Ahrefs

Ahrefs does a lot of things. If you want to find out what your competitors are doing for example, then Ahrefs is an absolute must. The tool provides competitive analysis to discover keywords your competitors are ranking for, your own keyword and backlink researcher, content research for the topics that work well in your niche, web monitoring, and accurate location-specific rank tracking.

There’s a 7-day trial for $7, then monthly prices start at $99 (1 user, 500 tracked keywords), $179 (1 user, 1500 tracked keywords), $399 (3 users, 5000 tracked keywords) and $999 (5 users, 10,000 tracked keywords), depending on the features and scale that you need.

4. Agency Analytics

There are a lot of reporting tools out there but we find Agency Analytics to be the most comprehensive. It allows users to create seamless reports (daily, weekly, monthly) and monitor multiple campaigns using a dashboard that you can custom fit according to your and your client’s needs. They also have tools for SEO auditing, social media, mobile apps, and more.

Free trial is available for 14 days. Afterward, you can pick from their $49, $149, and $399 per month packages.

5. SEMrush

SEMrush is an online visibility and marketing analytics software for both ecommerce and enterprise users. With more than 5 million users, SEMrush continues to be one of the top-rated software today, as its all-in-one toolkit contains analytics for SEO, PPC, social media, content and PR, and market research.

They have a 14-day free trial so you can see if their features work for you. Tiered packages range from $99 to $399 per month and they also offer a custom package for users who are looking for specific features.

6. Hotjar

If you want to know how users are behaving while they stay on your site (e.g. what are they looking at, what do they click on, etc.), Hotjar is the tool to use.

This is a behavior analytics tool that uses heatmaps and records which parts of your site users explore and how far down they scroll. They also have a conversion funnel feature that will give you data on which page and at which step your visitors are dropping off.

Hotjar is free forever for their basic package, but prices can go up to $989 per month (or more) depending on how many pages you need to track per day.

7. Ruler Analytics

Ruler Analytics is a call tracking software that will tell you which channels are successfully sending calls, which channels are sending the best quality of leads, the visitors who converted, and which feature of your product the customers are most interested in. You can then upload this data in your CRM and add leads to your sales pipeline.

You can book a free demo with pricing starting at $125 to $199 per month.

8. Google Optimize

Finding out which version of your pages will give you the best results is vital if you want to get rid of the guesswork in your SEO campaigns and know with certainty how visitors are responding to your site. Continually testing also helps make sure that you’re staying ahead of the curve, especially when new algorithms come out or when your customers are changing their preferences.

Fortunately, Google’s tool for A/B testing is also free. It’s a pretty straightforward tool—it lets you test variants of your pages and see how each performs according to an objective. Apart from A/B tests, you can also conduct redirect and multivariate tests.

9. Google Sheets

Many of the tools I’ve listed here can present data in a variety of ways but you may want to integrate your data in a number of other ways and also compare and contrast it with other data from different tools (ie putting ranking data alongside bounce rate and search volume). Whilst Google Sheets doesn’t technically track data it is an essential tool to understanding, comparing and contrasting that data and presenting it in more understandable formats. Google Sheets are also collaborative so you can easily share them with your whole team as well as clients.

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ThePixel is a full-service website design and development agency located in Cedar Rapids, IA specializes in website design, website development, content management system (CMS), social media marketing, mobile apps, managed cloud hosting, website maintenance and other online web services. Since 2008, ThePixel has worked with hundreds of businesses to design, develop and launch their ideal website. Hire ThePixel to build your next website!

Complete our request for proposal form and receive an email with a detailed proposal outlining your next web project, cost break down, design and development process. You may also call us at 563.543.6433 to speak to a website consultant, and see how we can help take your business to the next level.

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