Many websites are designed in the hopes that visitors will complete an action. To think that a website designed purely on aesthetics will “hopefully” convert sales is a quite tricky approach.
Aesthetics are important. But if you do not approach web design with data to back up your design instincts, you’re missing out on potential. Web design loves data.
It’s time to take off rose-tinted glasses and look straight into the eyes of cold data. In this article, we’ll uncover the best web design practices to convert your website into a revenue-generating machine.