The term “cornerstone content” has been talked and written about a lot recently although the concept is really not that new. Brian Clark, founder of Copyblogger, wrote a guide about how to create cornerstone content that Google loves 11 years ago this month.
With Google placing more importance on quality content, many content marketers and SEO specialists are encouraging businesses to create more long-form content (1500 words or more) to help your site stand out as an authority in your niche.