Every now and then, I get this question: ”Why is content so important, anyway? All you marketers talk about it and how it’s so critical, but no one can tell me why.”
It’s a great question, and if you’ve had lots of luck with other, more traditional forms of marketing in the past, then I can understand your hesitation to invest in your static website content, the landing pages and service/product pages on your website that are designed to get customers to contact you.
Frankly, if you have a sales process that’s working for you, if your current marketing is doing its job, if you don’t need to increase your sales or leads, that’s awesome — who cares if your website sucks if you’re getting the results you need?
But if you’re not getting the results you need from your other forms of marketing, if you need your website to start pulling its weight, it might be time to start looking at your content.