If you’ve never been involved with a design project before, you might be surprised to find that the actual design is one piece of a longer chain of tasks that comprise a successful website build.
The initial discovery phase is mostly contained in the previous Planning and Preparation sections. It’s about ensuring your organization understands its business and online goals well enough to communicate them to a design partner in a constructive way, setting the right tone for the project.
Providing a good experience for the end user—most likely your future customers—is the focus of the information architecture and wireframe stages. Once the design is completed, developers at your design agency or in your organization still have to write the code based on the design, which then will be implemented within your content management system.
By now, you can probably see that the design part of a website redesign, is really a blanket term for a complex project that involves everything from business goals, to usability, to technical requirements.